The bad news: 112 million men between 18 and 35 years old will suffer erectile dysfunction by 2025.
The good news: Viagra patents have just expired, so now SKYN, the intimacy company, can enter the erectile pill’s competition.
We had a clear objective: let’s turn the taboo perception of this medicine for men with age issues to an assumed topic for a younger audience.
We’ve designed an iconic packaging: the erectile pillbox.
We collaborated with Jean-Baptiste Fastrez, a French designer, to create a modern stylized packaging with a simple and symbolic specificity: the ability to stand up by itself.
The idea was to break the codes of the classic and boring medicine box, to a high-tech and trendy object, express the SKYN philosophy through the design.
An object people would talk about, would be proud to show and play with.
We’ve decided to simply use the pillbox design to introduce the world our new product (Skyn « Arise »), with no words, no storytelling, but only an iconic design idea.
