Adidas created a new tool for breakdancers, MEGALIZER. With the famous French break-dancers – the Twins – we developed a wireless technology that enables people to create their own music while dancing, just with a laptop and speakers. The shoes were made available to young dancers and French rappers. Then, we placed MEGALIZER in various French stores, letting consumers try their moves on them with the chance to win MEGALIZER shoes. The first apparition of the Twins in a campaign.
