/ vitamin water " End of the world Bottle " / 2012
Taking advantage of the end of the world on December 21, 2012 to show everyone that Vitaminwater Restore is the solution to hangovers. After all, what morning after could be worse than the day after the apocalypse? So we created a special "day after the apocalypse" bottle of Restore: Restore 22. With a specific tag to raise awareness among the potential future survivors who will have to face the worst day after in the history of humankind. This bottle was only put up for sale on December 21 all across France, and was sent to journalists and to the most influencial bloggers.