/ ADIDAS ST “THE CROWD SURFING FASHION SHOW“ / 2011

June 21st 2011, during the Music Day in Paris, Adidas launches the first fashion show where the models are crowd surfing. In the middle of a Beat Assaillant’s concert, young riders dressed in the latest street Adidas collection jump in the crowd and float instead of walking. Followed by dozens of cameras, the show was broadcasted live on a digital and interactive platform.