How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running?
By giving them a good reason to run with the « Ready to run » campaign. Each time a teen tries on a pair of Climacools anywhere in France, he/she has a chance to be chosen to carry out a mission and take part in an extraordinary race in their city.
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