How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running?
By giving them a good reason to run with the « Ready to run » campaign. Each time a teen tries on a pair of Climacools anywhere in France, he/she has a chance to be chosen to carry out a mission and take part in an extraordinary race in their city.

One third of women feel discomfort sometimes during sexual intercourse. It’s time to break this taboo and ask ourselves what is the most thoughtful in 2019 between buying flowers and buying lubricant ? Through this film, the brand sets out to change perceptions around lubricant. Because using lubricant with your partner is to take care of her/him.
Directed by Hugo Kerr and Gabriel Dugué.

Head Shoulders Knees and Toes is a cheeky ode to exploration and freedom, from the point of view of different communities, sexual orientations and gender identities. By giving a naughty twist to the classic tune, SKYN® encourages people to go beyond what they already know and start ‘learning’ again, by trying, touching, exploring and having fun with their bodies.

This July 20th 2019 marks 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration.
SKYN decided to take advantage of this remarkable anniversary to get people thinking about an area we often forget to explore – ourselves – with a campaign for the launch of its new line of intimate accessories.
The film is accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks in front of NASA headquarter (Washington DC) the symbol of space exploration and in front of SpaceX headquarter (California), the corporation Elon Musk founded with the aspiration of reaching Mars.

The bad news: 112 million men between 18 and 35 years old will suffer erectile dysfunction by 2025.
The good news: Viagra patents have just expired, so now SKYN, the intimacy company, can enter the erectile pill’s competition.
We had a clear objective: let’s turn the taboo perception of this medicine for men with age issues to an assumed topic for a younger audience.
We’ve designed an iconic packaging: the erectile pillbox.
We collaborated with Jean-Baptiste Fastrez, a French designer, to create a modern stylized packaging with a simple and symbolic specificity: the ability to stand up by itself.
The idea was to break the codes of the classic and boring medicine box, to a high-tech and trendy object, express the SKYN philosophy through the design.
An object people would talk about, would be proud to show and play with.
We’ve decided to simply use the pillbox design to introduce the world our new product (Skyn « Arise »), with no words, no storytelling, but only an iconic design idea.

Condoms, lubricants and toys’ brand Skyn has sparked a campaign to ‘Save Intimacy’ from the isolating side effects of technology.
The initiative has launched with a film directed by Terence Neale, which in Black Mirror-style imagines a world in the close future where humans are entirely incapable of true affection.

In a society more and more stereotyped, the condom’s brand SKYN calls for more creativity and ethnic mix through this 50 sec TVC broadcasted in the US, Australia, Brasil, and Europe.
Directed by Truman and Cooper.