/ SKYN “Don’t skip foreplay“ / 2020
Today, porn is the dominant source of sex education for young men, which skews their relationship with sex and their partners. They have a deformed view of reality and give less and less of an importance to listening, the desires of others, and the importance of foreplay. As a leader in the conversation about intimacy, sexual wellness brand Skyn decided to challenge this and use porn to address the problem. By leveraging voices young people would listen to when it comes to sex advice: the pornstars themselves. Super(porn)stars Stoya and Dale Cooper participated in the campaign which was distributed on Pornhub. The porn site with the most web traffic. Starting on 16 April, Pornhub viewers will discover a pre-roll ad featuring these 2 pornstars. 2 sensual videos of foreplay shot in 35mm by Sergi Castella (CREAM), in which Stoya and Dale address viewers directly: « You can skip an ad, but you shouldn’t skip foreplay ». A montage breaking the codes of the category inviting people to take their time.
Case
/ KFC “Bucket Bangers“ / 2020
For decades superstars from around the world have been quoting KFC in their songs. From Run DMC to Kanye West. From Beastie Boys to Drake. So we launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify which came with a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines.
Then when Kanye West and his wife went to a Parisian KFC to order chicken, we created a tribute bucket with West’s lyrics and we fixed a commemorative plaque on the kiosk they used. The day after Kim Kardashian surprised us by retweeting these images and generated billions of impressions on social and worldwide mainstream media… for free !
A tribute campaign that calls out the long romance between pop culture and KFC.
/ INQ MOBILE “SUCK MY BEAK“ / 2010
Launch of a smartphone brand in Canada with a simple concept : Wild is Calling.
/ VITAMIN WATER “END OF THE WORLD BOTTLE“ / 2012
Taking advantage of the end of the world on December 21, 2012 to show everyone that Vitaminwater Restore is the solution to hangovers. After all, what morning after could be worse than the day after the apocalypse? So we created a special « day after the apocalypse » bottle of Restore: Restore 22. With a specific tag to raise awareness among the potential future survivors who will have to face the worst day after in the history of humankind. This bottle was only put up for sale on December 21 all across France, and was sent to journalists and to the most influencial bloggers.
Packaging
Packaging
