Adidas created a new tool for breakdancers, MEGALIZER. With the famous French break-dancers – the Twins – we developed a wireless technology that enables people to create their own music while dancing, just with a laptop and speakers. The shoes were made available to young dancers and French rappers. Then, we placed MEGALIZER in various French stores, letting consumers try their moves on them with the chance to win MEGALIZER shoes. The first apparition of the Twins in a campaign.

June 21st 2011, during the Music Day in Paris, Adidas launches the first fashion show where the models are crowd surfing. In the middle of a Beat Assaillant’s concert, young riders dressed in the latest street Adidas collection jump in the crowd and float instead of walking. Followed by dozens of cameras, the show was broadcasted live on a digital and interactive platform.

In a society more and more stereotyped, the condom’s brand SKYN calls for more creativity and ethnic mix through this 50 sec TVC broadcasted in the US, Australia, Brasil, and Europe.
Directed by Truman and Cooper.

KFC opened it’s first restaurant in France in 1991.
However, 28 years after, only 3% of the French knew who was Colonel Sanders.
This Jeff Low’s film was meant to change that. 90 seconds on the major French TV channel to tell his epic journey from Kentucky to France.

A 1min40 broadcasted for each match of the French football team on digital and on the stadium screens. A film that gathers the football fans and the KFC fans insights.

Predictive world : the first tool that reveals what your data really say about you. Using your Facebook data, Predictive_world calculates over 60 predictions from your psychological profile, to drugs consumption, the car you own, and even when/how you’re most likely to die.

Awards : D&AD : 1 silver / ADC : 1 gold, 1 bronze / Eurobest : 1 silver, 2 bronze

Whether you were brought up by a family of caterpillars, stayed stuck in 1992 or had clown for breakfast, everybody deserves to be happy.
Thanks to Love2Recycle, selling your old mobile phone is simple and everybody can do it.
Europe’s leading mobile buyback company appealed to Sid Lee Paris for the creation of a demo presenting its offer through 7 TV spots to discover as of November 16, 2012.

Sobieski vodka is sold at a reasonable price in corner shops. So we decided to rethink the brand’s website this way: no bullshit.