In a society more and more stereotyped, the condom’s brand SKYN calls for more creativity and ethnic mix through this 50 sec TVC broadcasted in the US, Australia, Brasil, and Europe.
Directed by Truman and Cooper.

KFC opened it’s first restaurant in France in 1991.
However, 28 years after, only 3% of the French knew who was Colonel Sanders.
This Jeff Low’s film was meant to change that. 90 seconds on the major French TV channel to tell his epic journey from Kentucky to France.

A 1min40 broadcasted for each match of the French football team on digital and on the stadium screens. A film that gathers the football fans and the KFC fans insights.

Predictive world : the first tool that reveals what your data really say about you. Using your Facebook data, Predictive_world calculates over 60 predictions from your psychological profile, to drugs consumption, the car you own, and even when/how you’re most likely to die.

Awards : D&AD : 1 silver / ADC : 1 gold, 1 bronze / Eurobest : 1 silver, 2 bronze

Whether you were brought up by a family of caterpillars, stayed stuck in 1992 or had clown for breakfast, everybody deserves to be happy.
Thanks to Love2Recycle, selling your old mobile phone is simple and everybody can do it.
Europe’s leading mobile buyback company appealed to Sid Lee Paris for the creation of a demo presenting its offer through 7 TV spots to discover as of November 16, 2012.

Sobieski vodka is sold at a reasonable price in corner shops. So we decided to rethink the brand’s website this way: no bullshit.

How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running?
By giving them a good reason to run with the « Ready to run » campaign. Each time a teen tries on a pair of Climacools anywhere in France, he/she has a chance to be chosen to carry out a mission and take part in an extraordinary race in their city.

One third of women feel discomfort sometimes during sexual intercourse. It’s time to break this taboo and ask ourselves what is the most thoughtful in 2019 between buying flowers and buying lubricant ? Through this film, the brand sets out to change perceptions around lubricant. Because using lubricant with your partner is to take care of her/him.
Directed by Hugo Kerr and Gabriel Dugué.

Head Shoulders Knees and Toes is a cheeky ode to exploration and freedom, from the point of view of different communities, sexual orientations and gender identities. By giving a naughty twist to the classic tune, SKYN® encourages people to go beyond what they already know and start ‘learning’ again, by trying, touching, exploring and having fun with their bodies.