/ SKYN " Unalike" / 2020

Nuggets come in 4 different shapes. KFC doesn’t. At KFC, you won’t ever find 2 identical tenders because it only cooks real chicken filets.“Unalike » is an ambitious OOH and digital campaign where every visual is different from the other to show how each tender is one-of-a-kind. Each of the outdoor posters features a single tender and when positioned side by side, amplify the diversity of the tenders’ breading, shapes, and sizes. Over hundreds of different outdoor and digital visuals were created for the campaign, a mere sampling of the infinite possibilities.